An Award-Winning Fashion Entrepreneur

My Entrepreneur Journey

 

My first business, which I built at 27 years old, was a fashion app that let people create and share magazine content like an editor with shopping capabilities. The first version of this app took over a year to launch, with a patent-worthy technology developed from scratch and every graphic detail perfected to the pixel. Only then for me to realise that nobody wanted it! Frustrated but lesson learned, I started to explore new ways to build the product while staying connected to the market. The key was to stay minimally viable, fast and agile. A few months (and tons of updates) later, the app attracted tens of thousands users and I eventually sold it to an international fashion magazine. I was also awarded "People To Watch" by UK's renowned newspaper, Standard.

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Fast forward to March 2022, I launched a sustainable luxury handbag brand MOYA London, just 4 months after having the idea. My first collection sold out entirely via pre-orders in just a few weeks after the launch. My secret sauce? Same as before - being minimal, fast and agile. I started sharing stories about the products since the conception of the idea, and engaged audience at every step of my journey. The pre-launch campaign began when I had nothing but a scrappy prototype (that I glued together at parts) - however my brand story and vision converted 7,000+ prospect customers, before the sample was finalised. By the time MOYA London's pre-order was launched, my customers literally could not wait. A year later, I won an international design award, and MOYA London has been featured on Vogue, Tatler, The Independent, and endorsed by celebrities such as Ariana Grande and Simon Biles.​